20 Years of Making People Click.

A New Orleans area chiropractor tries to rebuild his practice after Hurricane Katrina, starting over in a city that is doing the same.

That same year, Will and Angie Scott launch Search Influence in a spare bedroom with a simple idea: help businesses succeed online through SEO.

The chiropractor becomes their first client. With nothing but a well-ranked website, his phone starts ringing. SEO takes him from in-home appointments to a booming clinic.

That result points to something that endures 20 years later: get the right people to find you, and the rest follows.

Everything else has changed. That hasn't.

Search Influence watches its clients' organic rankings slip as paid ads crowd in above them. So, the team learns to run those ads, and paid search becomes the next thing it offers clients.

When Facebook opens advertising to businesses, most agencies haven't touched it. But Search Influence digs in early. The Center for Restorative Breast Surgery is one of the first to benefit, and the fan base they build gives the Breast Center a foundation for reaching its audience for years to come.

The industry catches up eventually. It always does. But Search Influence's clients are already ahead. It's still how the team works: staying ahead so clients never have to worry about what's next.

When you can't connect your marketing to your revenue, every dollar spent is a guess. The Audubon Nature Institute stopped guessing in 2011, when Search Influence connected all four of its revenue-driving systems to Google Analytics. For the first time, it could trace each campaign to real results.

Word traveled. The National WWII Museum and New Orleans City Park came to Search Influence, drawn by what Audubon had found: a local partner who understood their business and could account for every marketing dollar spent.

Real dollar accountability became the Search Influence standard, and it has shaped every client engagement since.